According to surveys in Europe and the United States, white is the color most often associated with perfection, the good, honesty, cleanliness, the beginning, the new, neutrality, and exactitude. White is an important color for almost all world religions. The pope, the head of the Roman Catholic Church, has worn white since 1566, as a symbol of purity and sacrifice. Western culture has long followed the tradition of wearing white on one’s wedding day. It continues to be prevalent amongst contemporary brides and as Wedding Wire, a wedding company reports, about 85 percent of brides still choose to wear a white wedding dress because in its typical fashion, it has remained steady through the years. In Western cultures and in Japan, white is the most common color for wedding dresses, symbolizing purity and virginity. In 2018, about 83% of brides in the United States wore white dresses on the day of their wedding, according to a survey by Brides Magazine. In Islam, and in the Shinto religion of Japan, it is worn by pilgrims. In many Asian cultures, white is also the color of mourning.