Pinkfong

Pinkfong was formed with the inception of SmartStudy at their Seoul headquarters, in June 2010. A Los Angeles branch with a few employees opened in 2016, and another is located in Shanghai. The U. S. branch's CEO Bin Jeong said the name was created from the pink fox character, and the fun sound of "fong" that sounded similar to "phone". The focus is children ages one to five years old. By 2015, the company had released 520 mobile apps with central base apps like "Pinkfong Nursery Rhymes". SmartStudy's CFO and co-founder Lee Ryan Seung-kyu said typical nursery rhymes were usually "slow and calm" so they began with a small project, searching for a more upbeat song "for the new generation" that would appeal globally. The "Pinkfong! Kids' Songs & Stories" YouTube channel was launched on December 13, 2011, with the brand character, a pink or magenta-colored animated cartoon fox, a Prince from the planet Staria, that was inspired by the fox in the classic French book The Little Prince by Antoine de Saint-Exupéry.

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