On 22 October 2018, Kjellberg uploaded a video to her channel announcing her retirement from her YouTube career. In the video she mentioned that at a point during her YouTube career, focusing on the website kept her in a bubble that negatively affected her mental health, although she resolved to reach out to others. She ended her video explaining that she was ready for "something new in [her] life. " After she uploaded her final vlog, as she decided to remove her videos; she left a comment on the vlog stating, "Having videos up, after making this decision, would have seemed like taking a step back. I've selected a few that I really liked, which I'm going to leave for a bit – for the 'adjustment' period – but taking my videos down, in my mind, needed to be done. " Shortly before her announcement, her YouTube channel had accumulated over 128 million video views and just under 7. 5 million subscribers. Her channel's video views previously peaked in August 2017, at around 570 million.