British Council Kids
The effectiveness of British Council efforts to promote higher education in China was examined in the UK by the House of Commons Select Committee on Education and Skills in a report issued in August 2007. It expressed concern that in terms of joint educational programmes involving Chinese universities, the UK lagged behind Australia, USA, Hong Kong, Canada and France. In its evidence to this committee, the British Council had argued that "UK degrees are highly valued by international students for their global recognition. International students adopt an essentially utilitarian view of higher education which is likely to increasingly involve consideration of value for money, including opting for programmes at least partly delivered offshore". As their preferred marketing 'model', the British Council gave the example of India where their UK India Education and Research Initiative is being 'championed' by British multinational oil companies such as BP and Shell, the pharmaceutical giant GSK and arms company BAE Systems.
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