Kardashian appeared on the cover and in a pictorial in Paper's winter 2014 issue, photographed by Jean-Paul Goude. On the cover, her nude buttocks are featured above the caption: "Break the Internet", which generated considerable comment in both social and traditional media. A Time magazine writer commented that, unlike previous celebrities' nudes that represented the women's rebellion against repressed society and "trying to tear down" barriers, Kardashian's exhibition was "just provocation and bluster, repeated images that seem to offer us some sort of truth or insight but are really just self serving. We want there to be something more, some reason or context, some great explanation that tells us what it is like to live in this very day and age, but there is not. Kim Kardashian's ass is nothing but an empty promise. " However, the stunt "set a new benchmark" in social media response, and Paper's website received 15. 9 million views in one day, compared with 25,000 views on an average day.